Music Video: Introduction
1) What is the purpose of a music video? The purpose of a music video is to sell a product, usually being the song and includes things such as albums and concert tickets. 2) How has the digital age changed the production and distribution of music videos? In the past music videos were less popular as artists wanted people to buy their CDs rather than hear their song for free on TV but now producers are no longer against posting music online thanks to monetisation on platforms such as Youtube which make them money. 3)Which three major record labels are behind VEVO? What is VEVO and why was it created? Sony Music, Universal Music Group and Abu Dhabi Media. VEVO is a website made specifically for music videos and it was created to fight copy right issues and provide official content which they can monetise through ad revenue. 4)What are the key conventions of a music video? Movement,Performance,Narrative and Intertextuality. 5)How can narrative be used in music ...