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Statement of intent (Draft 2)

In my media product I’ve decided to focus on the song ‘Backwards’ by the Jonas Brothers to create my own group called ‘RAW. ’. I chose this pop genre song as I believe it will help me target a younger audience. This is because the song is about heartbreak and personal growth which will likely be relatable to people aged 16-26 and it will be delivered to them as people of those ages are finding their music from TikTok.  My three TikToks will use trending formats of interviews, GRWMs and day in the life videos to gain traction and reach as many people’s For you pages through shares and reposts which means more views and simultaneously promoting the song. Get ready with me videos create a sense of closeness with the band and its audience as it allows them to feel as though they’re a part of a private moment in the bands life such as getting changed in the morning which links to the theory of  surveillance . The day in the life videos are a new version of what used to be vlogs...
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HW for 20/10

  1 - complete planning and shot lists ✅ 2 - depending on availability of cast, potentially film music video part of TikTok ❌ - nobody available  3 - watch editing tutorials to learn how to add lyrics in a more creative way ✅ 4 - spent some time watching music videos on tiktok’s and going through artists pages ( spent some time looking at @donprod who produces music videos and looking at how he incorporates lyrics inside the music video rather than just putting it on screen)  https://youtu.be/rM8g1H80xWs  - how to put video inside text - could be used briefly in music video to include brand name or for short important lyrics. https://youtu.be/8gCvENkgUzc  - text effects to prevent all lyrics from looking the same 
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Coursework: Pre-production planning

  1) TikTok  video treatments TikTok 1  Artist: Jonas brothers Song: Backwards Original Band name: RAW. For my first TikTok I'd like to do a get ready with me (GRWM) video where we see the band members or a member of the band getting ready to go out for the day. In this video I’ll be using costume to make the band members fit the genre. In this TikTok I might also have the band members choose each other’s outfits as this is something that has been trending on TikTok recently. I’ll be trying to use props to include brand merchandise which will be promoted in the video. TikTok 2  For my second  TikTok I'd like to do a street interview where band members are being interviewed by a TikToker who isn’t aware of their music career. The interview will start off with a few basic questions and have some bloopers at the start as many of these interviews do to capture the viewers attention. After introducing themselves and answering a few questions the interviewer will ask ...
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Preliminary exercise learner response

  1) Type up your teacher's feedback   in full  plus a summary of the comments you received from other students in the class. Teacher WWW Humour - great style  Clothing + props (cigarette etc.) Performance + narrative element  Logo at end - appropriate font etc. Locations - pub, empty street Cut aways  Varied locations of performance  - day + night filming   - visual variety Facial expressions  Close up on cigarette  Different angles  Goodwin - visuals match lyrics   EBI Slightly faster editing Visual shift when sing kicks in  Match on action   - during fight  More close ups    Class WWW Funny + performance element  Video fits genre of song Good editing  Logo  Multiple locations  Narrative Range of shots  Song  Props  EBI More close ups  People don’t like my actor  2) Using a combination of your own reflection on the preliminary exercise and the fee...
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Preliminary exercise

  https://drive.google.com/file/d/1QKKf3lcCXQhuB1c8rI8-6_NBkNB6bE1r/view?usp=share_link
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Ignite presentation Learner Response

1) Type up your feedback  in full  including the ratings out of five for each of the categories.  WWW: Questions on slides GRWM concept - includes why and explains effect on audience Product placement  Link to voyeurism Industry - algorithms and use of hooks Day in the life - link to audience  EBI: Avoid reading  Timing - too short  images on every slide  Pixelated images Full sentences 1) Research 3 2) Coursework concept 5 3) Language: terminology and theory 4 4) Representations / social and cultural contexts 1  5) Audience and Industry / digital convergence 4 6) Presentation delivery 3 2) Use this feedback, comments from peers and your own reflection on your presentation to  self-assess  and write your own detailed  WWW  and  EBI  for your coursework concept and presentation as a whole. WWW I believe my concepts and use of media language were the strongest parts of my presentation as my concepts were the most d...
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Summer Project: coursework planning

  1) Research: TikTok videos You need to write a  150-word close-textual analysis  of  SIX  TikTok videos that will inform your production work. The TikTok videos you analyse are up to you but focus on a different aspect of media language for each one (see guidance below).   TikTok videos TikTok Video 1: Narrative How is narrative used in the TikTok video and what impact does this have on the audience? Can you apply any narrative theories to the story in the TikTok video? In this TikTok we see the story of an artist who talks about his past in a band and how they split up but he managed to go solo and have some success. This TikTok is a perfect example of a use of narrative as we can apply Todorov’s Equilibrium theory : The equilibrium = he’s in a successful band doing concerts, Disequilibrium = the band split up and New Equilibrium = he goes solo and gains a million streams (he’s successful). The use of narrative could make the audience feel a...
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