Dennis Media Coursework

  1) How does the article define postmodernism in the first page of the article? Post modernism is a cultural movement that distrusts all established philosophies and frequently experiments with the medium it is presented in. 2) What did media theorist and Semiotician Roland Barthes suggest in his essay ' The Death of the Author '? He said that a writers opinion/interpretation/intention of their work is no more valid than the readers which suggests he believes readers should be free to interpret a text in any way they believe to be right. 3) What is metatextuality? Metatextuality is where a text draws attention to the fact it is a text.This reminds the reader what their consuming has been constructed. 4) What is the repeated phrase on the cartoon on postmodernism on page 28? Post modernism is a cultural movement. 5) How does postmodernism link to media representations and reality? Postmodernism links to representation and reality as it brings light to the medias ability to dist...

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW: Good attempt at providing a balanced answer  EBI: Debatable conclusions to do with Deutschland 83 2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment (even if you got full marks for the question). 1= Could discuss the range of genres being represented by the poster including sci fi and Kung Fu  2= Dramas are constructed for entertainment and escapism.  3) The first question demanded a response using postmodern terminology. Write a definition here of the three main terms: Bricolage: Mixing old and new Pastiche: Paying homage to old media products Intertextuality: Reference to another media product 4) Read this exemplar answer for the 25-mark question in the assessment. Select a quote from the essay for each of the following aspects from the ma...

  Background and historical contexts Read  this excellent analysis from The Conversation website of the impact Ghost Town had both musically and visually . Answer the following questions 1)  Why does the writer link the song to cinematic soundtracks and music hall tradition? The writer links the two as ghost town is very dramatic and 'moody' which makes it perfect for a cinematic soundtrack.  2) What subcultures did 2 Tone emerge from in the late 1970s? The 2 tone genre emerged from the Mod and Punk subcultures. 3) What social contexts are discussed regarding the UK in 1981? The song refers to the riots taking place during the recession which left many people struggling and had young people unable to find employment. 4) Cultural critic Mark Fisher describes the video as ‘eerie’. What do you think is 'eerie' about the Ghost Town video? I believe the eeriness of the video comes from the setting and the lighting; the video is set in the deserted London streets and throu...

  Wider reading on race and Old Town Road Read  this W Magazine deep dive on the Yeehaw agenda  and answer the following questions:  1) What are the visual cues the article lists as linked to the western genre?  Visual Cues: Cow print Cowboy hats  Rhinestones Fringed suede jackets  2) How did the Yeehaw agenda come about?  Started in 2018 by Bri Malandro who created an instagram account ‘@theyeehawagenda’ which posts about black cowboy aesthetics in pop culture. 3) Why has it been suggested that the black cowboy has been 'erased from American culture'?  Despite black cowboys accounting for 25% of the cowboy population, their role in cowboy culture has not been widely acknowledged. Representation in media has been mainly focused on white cowboys. 4) How has the black cowboy aesthetic been reflected by the fashion industry? Pyer Moss and Telfar both incorporate western inspired looks into their runway shows. These outfits mainly consist of cowb...

  Background and cultural contexts Read this Vox feature and podcast transcript on Lil Nas X and Old Town Road. Make sure you read the whole thing - including the podcast transcript - then answer the following questions:  1) What is the big debate regarding Old Town Road and genre?  The debate around genre and Old Town Road is whether it should be classified as Country or Rap or a hybrid of both.This debate came to be when Billboard removed Old Town Road from the country charts claiming it wasn’t country enough.  2) What do you learn about the background of Lil Nas X and Old Town Road from the podcast transcript? Lil Nas X is a young black rapper from Atlanta  he bought the beat online and first recorded the song in 2018 Song was uploaded to soundcloud and went viral on tiktok as a meme challenge Lil Nas X claims the song is not a parody and is genuine despite being a meme 3) What is the Yeehaw agenda? The Yeehaw agenda is a trend where black artists embrac...

1) What is the purpose of a music video? The purpose of a music video is to sell a product, usually being the song and includes things such as albums and concert tickets. 2) How has the digital age changed the production and distribution of music videos? In the past music videos were less popular as artists wanted people to buy their CDs rather than hear their song for free on TV but now producers are no longer against posting music online thanks to monetisation on platforms such as Youtube which make them money. 3)Which three major record labels are behind VEVO? What is VEVO and why was it created? Sony Music, Universal Music Group and Abu Dhabi Media. VEVO is a website made specifically for music videos and it was created to fight copy right issues and provide official content which they can monetise through ad revenue.   4)What are the key conventions of a music video?  Movement,Performance,Narrative and Intertextuality.  5)How can narrative be used in music ...