Introduction to radio: blog tasks

 1) Read the first two pages of the factsheet. How does the Factsheet argue that radio still has cultural significance in the digital age? 

Still globally accessible, very versatile and supports local identity. 

2) Look at the page 4 section on media theories. Briefly summarise the ideas of Curran and Seaton, Hesmondhalgh and Livingstone and Lunt.

Curran and Seaton: Media is controlled by a few large conglomerates which limit diversity and prioritise profit but PSB challenges this by focusing on public interest. 

Hesmondhalgh: Media often puts profit before creativity but PSB allows for creative and diverse content 

Livingstone and Lunt: PSB helps serve underrepresented audiences 


3) What is the definition of public service broadcasting?

broadcasting that is made for public benefit rather than to make money.


4) Look at the list of eight key principles for BBC Radio on page 6 of the factsheet. Choose the three you think are most significant and explain why.

BBC radio must offer a distinctive mix of music and speech - ensures that BBC aren’t just entertaining but also informing. 

support national identity and community - creates a sense of culture and community 

not influenced by vested interests as BBC doesn’t rely on advertising - non bias  

5) What does the Factsheet suggest is the future of PSB radio? Do you agree?

The fact sheet suggests in the future PSB radio could survive but only if it adapts to newer technology and audience expectations.

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