BBC Radio 1 Newsbeat: Blog tasks
Media Factsheet #246: BBC Radio 1 Newsbeat
Read Factsheet #246 BBC Radio 1 Newsbeat. You'll need your Greenford google login to access it. Answer the following questions:
1) How is the history and launch of Radio 1 summarised in the factsheet? If you studied this as part of GCSE Media you will already know much of this.
It was created on the 30th of September 1967 to embrace the new DJ style of radio which at the time was only available on pirate radio stations.
2) Look at page 3 of the factsheet. How is Radio 1 attempting to appeal to its 15-29 age demographic?
They try to mix contemporary music and speech and they also focus on new and up and coming UK artists which appeals to a younger audience through personal identity.
3) What did young people used to get from radio? Focus on audience pleasures / Uses & Gratifications here (see top of second column on page 3).
Young people used to use radio to connect to pop culture and find identity.
4) How has Radio 1 and Newsbeat in particular diversified its content for the digital age?
It’s diversified by making their content available online and on social media.
5) How is Newsbeat constructed to appeal to audiences?
Newsbeat appeals to audiences by using personal identity. They use multiple voices and people with different accents to appeal to a wider audience and represent multiple groups of people.
6) What are the three key ideas from David Hesmondhalgh and which apply to Radio 1 Newsbeat?
Cultural industries aim to minimise risk and maximise profit - Newsbeat is not profit driven as it’s a PSB.
vertical and horizontal integration - use multiple platforms
repetition - newsbeat repeat formats
7) Now look at Curran and Seaton. What are their key ideas and can they be applied to Radio 1 Newsbeat?
Media is controlled by a small number of companies who are incentivised by profit. Links to newsbeat as it’s a psb which means it doesn’t need profit to be funded.
8) What key idea for Livingstone and Lunt is on the factsheet and how does it link to the CSP?
The key idea is that regulation balances protecting audiences and allowing freedom of expression. Applies as the news is heavily regulated which protects people from fake news.
9) How can we apply Stuart Hall's Reception theory to Radio 1 Newsbeat?
preferred- trustworthy news source
negotiated -
10) Choose one other audience theory on the factsheet and explain how it links to Radio 1 Newsbeat.
Jenkins - fandoms: newsbeat promotes personal engagement with audiences through social media and events
Industry contexts: reading and research
Read the first five pages of this Ofcom document laying out its regulation of the BBC.
1) Pick out three key points in the 'Summary' section.
The BBC is the UK’s most widely-used media organisation
It is also our job to scrutinise, measure and report on the BBC’s performance.
BBC will be robustly held to
account for doing so by an independent, external regulator
2) Now read what the license framework will seek to do (letters a-h). Which of these points could we relate to BBC Radio 1 Newsbeat?
a)Radio 1 will be
required to broadcast an extended news bulletin in peak time each weekday.
c)New requirements on Radio 1
and Radio 2 to play a broader range of music than comparable commercial stations and
more music from new and emerging UK artists
d)Requiring Radio 1 to offer a
minimum number of major social action campaigns each year
h)BBC to put in place a new commissioning Code of Practice for Diversity
3) Which do you think are the three most important aspects in the a-h list? Why?
Extended bulletin - ensures young audience gets accesible news and they meet their remit to inform.
Reflecting diversity - Makes sure all groups are represented and attracts a wider audience
Broader range of music and artists - unique to BBC1 and ensures there's a difference to commercial broadcasters.
4) Read point 1.9: What do Ofcom plan to review in terms of diversity and audience?
On screen diversity during peak shows to make sure all groups are represented.
5) Based on your reading and research, do you think BBC Radio 1 Newsbeat offers licence fee payers good value for money?
In my opinion BBC Radio 1 doesn't offer enough to be worth paying the license fee for it as the majority of its content can be found on commercial broadcasters so there's nothing setting it apart other than the fact it features new and up and coming artists.
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