Blinded By The Light case study
1) What is the story behind the production of the film?
The story behind the movie is based on the life of Safraz Mansoor and his friendship with Amok who introduced him to Bruce Springsteen in real life. It was a movie made of his memoir 'Greetings from Bury Park'.
2) What was the audience reaction to the film?
The most common response was that audiences felt that they related to the movie despite being from places all over the world and of different ethnicities with different cultures/backgrounds. Some also felt connected to the movies storyline emotionally despite not having lived the same experiences they felt left out/as though they were an outsider which is reflected in the movie.
3) Why is the Sundance Film Festival such an important part of the film industry - particularly for lower budget films?
The Sundance film festival is important for low budget films as it allows them to reach a wider audience and gives them access to distributors from around the world which gives them a chance to network and increases the likelihood of success with their film or in their future projects.
1) What was the budget for Blinded By The Light and which companies contributed to the production budget?
15 million dollars from: New line cinema,Bend it films and levantine films
2) Research the Bend It Networks website. What other films and projects has the company been involved with?
Bend it like Beckham and Bride and prejudice are two other successful projects they were involved in.
3) Research Warner Bros. Pictures and New Line Cinema on the Warners website. Summarise the history of New Line Cinema in a short paragraph.
15 million dollars from: New line cinema,Bend it films and levantine films
2) Research the Bend It Networks website. What other films and projects has the company been involved with?
Bend it like Beckham and Bride and prejudice are two other successful projects they were involved in.
3) Research Warner Bros. Pictures and New Line Cinema on the Warners website. Summarise the history of New Line Cinema in a short paragraph.
New Line Cinema was founded in 1967 and had its first success with the film 'Nightmare on elm street' in 1984. They officially established themselves within Hollywood with the release od the lord of the rings trilogy which was a major success which caught the attention of Warner bros who bought new line cinemas for 250 million.
4) What attracted Gurinder Chadha to the project and how did she manage to get the film made?
4) What attracted Gurinder Chadha to the project and how did she manage to get the film made?
1) Which company won the distribution rights after the all-night auction and for how much?
Warner Brothers for 15 million
2) Which other companies were rumoured to be bidding for the distribution rights?
Lions gate and Fox Searchlight
3) According to the article, what was the 'allure' of Blinded By The Light?
The allure came from the appeal of Bruce Springsteens to a wide audience.
4) UK distribution was secured by eOne Entertainment. In 2023 eOne was bought by Lionsgate. Read this press release on Lionsgate acquiring eOne Entertainment and write one reason for the deal.
Warner Brothers for 15 million
2) Which other companies were rumoured to be bidding for the distribution rights?
Lions gate and Fox Searchlight
3) According to the article, what was the 'allure' of Blinded By The Light?
The allure came from the appeal of Bruce Springsteens to a wide audience.
4) UK distribution was secured by eOne Entertainment. In 2023 eOne was bought by Lionsgate. Read this press release on Lionsgate acquiring eOne Entertainment and write one reason for the deal.
Buying eOne added 6500 films to Lionsgates library.
1) What does the trailer suggest regarding genre and the potential audience pleasures of Blinded By The Light?
I believe the trailer suggests the genre could be acoming of age musical and for the audience pleasures it could be that the viewers can relate to the main character or older viewers will get nostalgia from the music used (Bruce Springsteen)
2) What TV shows and websites did interviews with writer, director and stars of Blinded By The Light? Why are interviews a good way to promote a new film release?
Good Morning America and the Tonight Show did interviews with them. Interviews are a good way to promote a new film as it can help build excitement for the film by acting as free advertisement that reaches a wider audience.
3) What did film posters for Blinded By The Light feature and where did they appear? You may need to research this on Google Images.
Reviews/quotes from critics, the main character, mentioned Bruce Springsteen and showcased a striped background which could represent the flag of the United States which had a big influence on the movie.
These posters appeared in magazines, cinemas and online.
4) What social media accounts did Blinded By The Light use to promote the film?
Youtube, Twitter, Instagram and Facebook
5) Select three posts from the Blinded By The Light Instagram page and explain how they promote the film.
They posted the official trailer to reach a wider audience than they already have by posting it on other platforms which some potential viewers might not have.
They posted the official poster which said "in cinemas soon" and also included reviews from critics such as "The feel good movie of the year" which creates excitement.
They then posted a short clip that said "One month" which helps promote by reminding people and acts as a count does to the release, again building excitement among the audience.
6) Go to the Bend It Networks YouTube channel. How does Gurinder Chadha introduce the channel? What other content is on the Bend It Networks YouTube channel?
She introduces it as a simplified way to find the best of the news on the internet, she also says she wants to connect with her audience more.
7) Look at the box office figures for Blinded By The Light from The Numbers website. How much did it make at the box office and why do you think it was largely unsuccessful?
It made a revenue of 19.5 million which I believe could be due to the niche target audience as the film is based on the UK and focuses on aspects of British life/culture.
8) Click on the tabs with further information (such as 'News', 'Box Office' and 'Video Sales'). Copy and paste some more statistics or sales figures to add to your understanding of the film's financial performance.
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Nov 24, 2019 | 17 | 9,720 | 10,981 | $162,425 | $185,435 | 5 |
| Record | Rank | Revenue |
|---|---|---|
| All Time Domestic Box Office (Rank 5,001-5,100) | 5,080 | $11,901,145 |
| All Time Domestic Inflation Adjusted Box Office (Rank 5,501-5,600) | 5,566 | $14,005,937 |
| All Time Domestic Non-Sequel Box Office (Rank 4,301-4,400) | 4,347 | $11,901,145 |
| Top 2019 Movies at the Domestic Box Office (Rank 101-200) | 115 | $11,901,145 |
| All Time Domestic Box Office for Based on Real Life Events Movies (Rank 301-400) | 304 | $11,901,145 |
| All Time Domestic Box Office for Live Action Movies (Rank 4,501-4,600) | 4,542 | $11,901,145 |
| All Time Domestic Box Office for Dramatization Movies (Rank 301-400) | 380 | $11,901,145 |
| All Time Domestic Box Office for Drama Movies (Rank 901-1,000) | 996 | $11,901,145 |
| All Time Domestic Box Office for PG-13 Movies (Rank 1,701-1,800) | 1,724 | $11,901,145 |
| All Time Domestic Box Office for Warner Bros. Movies (Rank 601-700) | 684 | $11,901,145 |
Comments
Post a Comment