Coursework: Pre-production planning

 1) TikTok video treatments


TikTok 1 

Artist: Jonas brothers Song: Backwards

Original Band name: RAW.

For my first TikTok I'd like to do a get ready with me (GRWM) video where we see the band members or a member of the band getting ready to go out for the day. In this video I’ll be using costume to make the band members fit the genre. In this TikTok I might also have the band members choose each other’s outfits as this is something that has been trending on TikTok recently. I’ll be trying to use props to include brand merchandise which will be promoted in the video.

TikTok 2 

For my second  TikTok I'd like to do a street interview where band members are being interviewed by a TikToker who isn’t aware of their music career. The interview will start off with a few basic questions and have some bloopers at the start as many of these interviews do to capture the viewers attention. After introducing themselves and answering a few questions the interviewer will ask about their career / something they’re passionate about which will lead to the reveal that they’re all in a band together and they will drop the name of their song to promote their music as many up and coming artists do on TikTok. The first TikTok will end with a brief clip of the music video to act as a teaser/leak to build excitement for the drop of the song. 

TikTok 3 

My final video will be a day in the life/vlog video. These videos are really popular on TikTok as they give viewers insight into influencers and celebrities lives so I believe it could be used to incorporate multiple aspects from the brief. Within this final TikTok we’ll follow the members as they go through a normal day: I’ll use a clip of the final outfit from the GRWM video at the start and then move onto the members being on their way to record/practice where on the way they’ll stop off to get a drink and meet the TikToker from TikTok 2 which will be briefly mentioned as it gives another opportunity to name drop the song. It will then move on to a shot of band at their practice where viewers will get to experience the behind the scenes of the song.  

2) Mise-en-scene planning

Plan everything that will appear in front of the camera in your TikToks.

Remember CLAMPS: Costume, Lighting, Actors (cast, placement, movement, expression), Make-up, Props, Setting.

TikTok 1
 
Costume - Will be getting dressed in the video so the costume will be built up throughout the video, will consist of very casual outfits as it’s just the band getting ready for a day out. 

Lighting - high key (bright)/ring light lighting to match the conventions of a grwm video where lighting is always bright to show the outfit off properly.

Actors - similar actors used in the past, they’ll be in a bedroom or a living room to match the personal vibe of a grwm video. They’ll be standing in the centre of the shot and facial expressions will vary depending on how they feel about the clothing they’re being told to put on. Very little movement other than when doing transitions to change. 

Make-up - none

Props - clothing, some sort of merch to include in the video - possibly a hat or a t shirt

T shirt with RAW. logo - I have to make this so I've purchased iron on letters that I can put on a white t shirt to create merch. 

Setting - bedroom/living room - very casual. 


TikTok 2 

Costume - The outfits picked in the first episode for the band, interviewer in casual or streetwear style outfit to match known TikTok street interviewers 

Lighting - Natural lighting, filmed in the day when weather is clear as its filmed outside 

Actors - Band members: walking around casually and then being introduced to the TikTokers fans during the interview 
Interviewer: Young, excited, extroverted personality - walking up to people on the street and trying to seem friendly/likeable

Make-up - none 

Props - microphone for the influencer/interviewer, phone in hand for the band filming their day in the life when they're approached

Setting - Central London/ possibly somewhere in soho as that's where many events/meet ups happen - quieter street 

TikTok 3 

Costume - Outfits from first episode (all looks like its filmed in one day)

Lighting - Mix of highkey lighting and lowkey lighting - starts in the day and ends at night/in a dark studio with lowkey lighting 

Actors - Band moving through the day together, might split up at some point and meet up again at the studio at the end so we can have multi strand narrative in the TikTok 

Make up - none 

Props - 

Setting - bedroom, central London, studio 

Shot List

TikTok 1 

Shot 1 Long shot/medium shot of the band standing together for the intro 
Shot 2 First member - name on screen 
Shot 3  another member showing an item - long/medium shot
Shot 4 close up of reaction 
Shot 5 another member showing a different item - long/medium shot
Shot 6  Next item long/medium shot
Shot 7 next item long/medium shot
shot 8 next item long/medium shot
Shot 9 Transition as they change into outfit
Shot 10 Next member comes on screen (potentially pushed in by member off screen or dragged in by first member) 
Shot 11  another member showing an item - long/medium shot
Shot 12 close up of reaction - positive 
Shot 13 Next item long/medium shot
Shot 14 next item long/medium shot
shot 15 next item long/medium shot
Shot 16 Transition as they change into outfit
Shot 17 Next member comes on screen (potentially pushed in by member off screen or dragged in by previous member)
 Shot 18 Third member showing first item - long/medium shot
Shot 19 Close up of reaction from other members
Shot 20 Additional items shown - long/medium shots
Shot 21 Transition into final outfit (hand over camera, clap or snap transition)
Shot 22 Group reveal - all members in final outfits (wide shot)
Shot 23 Close up on branded merch items (logo, accessories etc.)
Shot 24 Group pose (medium/wide shot)
Shot 25 Outro - selfie style clip hand held shot (Whose outfit wins?)
Shot 26 End screen/text overlay promoting merch 

TikTok 2 

1 Tripod long shot of influencer with all the band standing next to him 
2 Tripod long shot blooper of introduction - influencer messes up/stutters 
3 Retake of intro 
4 Band introduce themselves by names
5 close up of member 1 introducing 
6 close up of member 2 introducing 
7 close up of member 3 introducing 
8 Influencer asking what they do for a living 
9 medium shot of just the influencers looking at each other 
10 back to long shot as they tell him they're part of a band 
11 band has to leave so they name drop song then move off screen 
12 camera pans to follow them walking off screen
13 fades to black 
14 transitions into their music video 
15

music video (song from 1:29-2:04) takes up big chunk of the TikTok  
Street interviews are slightly longer than a normal TikTok at around 1:30-2:00 minutes 

TikTok 3 

1 Tripod long shot - getting up or potentially a high angle shot from above the bed 
2 behind the scenes shot of the grwm, low angle sitting down on the side as others are filming 
3 long shot of the final outfits 
4 handheld tracking shot of members walking down the street or into train station 
5 close up of drink 
6 hand held medium shot of them being approached by the tiktoker 
7 long shot clip from interview of them mentioning their song 
8 travel montage 
9 shots from train or car window showing them travelling to studio 
10 mix of medium/long shots showing members in studio recording 
11 handheld selfie clip of band waving goodbye to end the video  


Must include diegetic sound so include a shot where you can hear the interviewer speaking to them - not completely a voiceover




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